Who Has The Power In Fashion?

Fashion Cultures Parsons


Vogue Editors Unite In Japan[1]

In Vestoj: On Fashion and Power, Anja Aronowsky-Cronberg described the link between power, social discipline, conformity and fashion as “often so entrenched that existing norms are beyond our discernment, causing us to often regulate and control ourselves without any deliberate coercion from others.”[2] Her words emphasized the fact that, unconsciously, we have become part of the fashion industry’s power hierarchy. Nonetheless, one might well ask: who has the real power in the so-called fashion system?

It is unlikely that journalists, editors, bloggers, and scholars exert any real power in the present day.[3] Realistically, power belongs to the big brands that monopolize the market. These brands use their power to create desire and compel advertisers and editors to seduce consumers. However, what is the role of fashion designers in this game? Are they still at the top of the pyramid? Unfortunately, the answer…

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